Consent Mode V2: An All-In-One Course
Google Consent Mode V2 is here and marketers are brimming with curiosity. ‘Should I know what V2 is? Should I care? Is it really that big of a deal?’. Yes, yes, and absolutely! Complying with changing privacy requirements is key for successful advertising. Stay ahead of the curve with our free course, which breaks down all the information you need into bite-sized lessons, empowering you to keep your ads effective and competitive.
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Why it’s important to comply with Consent Mode V2
Respect Your Users’ Privacy & Cultivate Trust: Complying with Consent Mode V2 demonstrates your commitment to your users’ privacy choices, building trust and brand loyalty.
Top-Notch Targeting & Personalization: Ethically collect data from your EU and EEA website visitors, maintaining access to advanced targeting features and personalized ad experiences.
Best Tools for Best Results: Harness the power of Google Marketing Platform tools like Dynamic Remarketing, Lookalike Audiences, and Conversion Modeling for better audience reach and engagement.
Data-Driven Optimization for Peak Performance: Get accurate and reliable data for bidding optimization and campaign analysis, allowing you to keep ads competitive and cost-effective with exceptional results.
Update & Conquer: Ensure new features added by Google in the future are always in working order thanks to your ongoing Consent Mode V2 compliance.
Future-Proof your Strategy: Stay up-to-date with legal requirements to protect your users as well as your business.
A new age of privacy and transparency is fast approaching – be ready to tackle it head on
Meet your trainer
Ready to flip the script on regulatory constraints and turn them into advantages? Your trainer, Max Lucas, will show you how it’s done in this complimentary course. As a senior consultant and managing director at DWC, a leading agency on consent management and digital analytics, he will walk you through this adjustment with ease.
This course is for you if…
…you are a digital marketer who relies on collecting personal data from EU and EEA website visitors — and wants to do so ethically. You are ready to embrace the trend towards privacy-led marketing, but don’t particularly enjoy tiptoeing through minefields every time new regulations roll around. Sound familiar? Then read on!
What you’ll learn
This course provides a comprehensive, step-by-step approach to efficiently implementing Consent Mode V2. We’ll start by explaining what v2 actually is and why you definitely need to use it. Once that’s out of the way, you’ll learn the difference between the Basic and Advanced modes and discover how Conversion Modeling works in the latter. You’ll also receive a practical guide to integrate the software seamlessly. Additionally, we’ll discuss the future of privacy-driven marketing and its potential impact, ensuring you’re fully decked for what lies ahead.
Course structure
Usercentrics and Cookiebot are partnering with DWC to bring you this all-in-one, on-demand course completely free of charge. Sign up now to master Consent Mode V2 and keep your ads sharp.
Start the course today
Learning how to respect users’ privacy online while still targeting your audience with precision is a tightrope we all need to walk. That doesn’t mean you should do it blindfolded. In this course, beginners and seasoned digital marketers alike will find the tools to strike this delicate balance. Stop sprinting behind regulations — hitch a ride with us.