Small and medium-size companies and digital marketing agencies have to meet and maintain all of the same data privacy compliance requirements that enterprise companies do, just with fewer resources. So saving time and streamlining work for your campaigns is extra valuable.
Google has new data privacy and consent requirements in Europe, the UK, and Switzerland as of 2024, and to enable companies to meet them and maintain full access to platforms like Google Ads, the company is facilitating easier adoption of Google consent mode. Consent management platforms (CMPs) that are certified by Google, like Cookiebot CMP, can now be implemented right from the Google Ads, Analytics, or Tag Manager interface.
Digital marketers in EU markets can now take steps to ensure they can continue targeting ads, measuring conversions, and generating revenue. Collect and signal user consent to meet Google’s requirements and be ready for the era of privacy-led marketing. Respect user consent preferences while continuing to use Google services for your marketing operations. Avoid limitations from Google on measurement, ad personalization, and retargeting features.
It’s easy and seamless for SMEs to meet Google’s requirements and limit disruption to their digital marketing operations.
Seamlessly maintain your company’s access to Google’s measurement, ad personalization, and remarketing features with Consent Mode
Cookiebot CMP implementation in the Google tag UI
Google consent mode can only be used with a CMP to signal user consent information to Google services. Cookiebot CMP is certified by Google.
Now you can create your Cookiebot™ account, configure your consent banner, and enable Google consent mode v2. All in one place with just a few clicks.
What setup happens in the Google tag UI?
When you are logged in to your Google Ads, Analytics, or Tag Manager account and click to set up the Cookiebot CMP, this is what happens next:
- Cookiebot™ account setup
- Creation of your CMP banner configuration
- Google Ads and Google Analytics selected and added to the consent banner as trackers per default
- script tag retrieval — Google pushes the Cookiebot CMP scripts to your website via Google Tag Manager or Google tag (gtag.js)
What setup happens in the Cookiebot™ Admin Interface?
Once you’ve done most of the setup in your Google Ads, Analytics, or Tag Manager account, this is what you will finish up in your Cookiebot™ account using the Admin Interface:
- Customization of your consent banner design and content
- Addition of tracking services to your CMP (Google Ads and Google Analytics are added automatically)
Find all the instructions for the Cookiebot CMP setup in your Google Ads, Analytics, or Tag Manager account here.
Benefits of Cookiebot CMP for Google customers
In addition to being Google-certified, Cookiebot CMP has integrated the latest version of Google consent mode and the TCF v2.2. Cookiebot CMP also provides marketers with the following benefits for great user experience and streamlined consent management for privacy compliance and optimizing campaigns:
- patented best-in-class scanning technology to detect and manage all cookies and trackers in use
- geolocation rules to display relevant banners to visitors in specific locations around the world
- banner auto-translation for dozens languages for clarity and personalized user experience
- extensive customization options to fully match your design and branding
Google consent mode v2 all-in-one course – Get certified for free! Learn how to optimize ad performance and future-proof your marketing strategy with Google consent mode.
