No one wants to run afoul of privacy laws, but everyone wants solutions to regulatory requirements that are easy to understand and implement. SMEs, especially, have a million things to do already with their limited resources.
Fortunately, a consent management solution like Cookiebot™ for Wix by Usercentrics app helps businesses achieve data privacy compliance, enabling you to obtain and signal cookie consent from visitors to Wix websites. It’s the first consent solution in the Wix App Market.
Implementing a consent management platform (CMP) is an important first step, but it needs to be set up right for the laws relevant to where you do business. You also need to make the CMP’s cookie consent popup or banner simple, clear, and user-friendly so that website visitors actually interact with it. You need consent in order to get the data your company needs for marketing operations. Fortunately, the Cookiebot™ solution enables this as well.
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Fast and easy setup, with customization to meet your branding and regulatory needs. Protect your Wix website and your marketing operations.
Boosting user trust and engagement: the role of consent management on Wix
Wix website owners that have visitors or customers from the European Union or other countries covered by data privacy laws need to obtain consent to collect personal data. This data is collected and used via cookies and other components that track user activities, customer information to provide products and services, and other functions.
Are you obtaining the right kind of consent for visitors?
Around the world, many privacy laws require prior consent, or “opt in”, which means that data controllers, including Wix website owners, need to obtain user consent before they can collect or use any personal data. Website visitors also need to be able to change their consent preferences or withdraw them easily at any time.
Fortunately for Wix website owners, the Cookiebot™ for Wix by Usercentrics app enables them to quickly and easily set up a consent solution to notify visitors about data processing, consent requests, and more, which is also a requirement of data privacy laws.
Learn more: Cookie banner: legal requirement or best practice?
How do you get website visitors to notice your Wix cookie banner and give consent?
Website owners can also customize how their Wix cookies popup looks to match their site branding, as well as the information it imparts, the regulations it covers, and more. This is particularly important for user experience. Consistent branding and clear information help to build trust with site visitors, which increases engagement, leading to higher opt-in rates and a long-term boost to revenue.
Setting up a compliant and user-friendly Wix cookie banner is fast and easy, but who doesn’t appreciate a little more help? We’ve got the top tips and tricks for Wix website owners to set up and maintain their consent management platform and cookie banner to maximize their peace of mind and consent rates from their visitors.
Tip 1: Choose a flexible plug-and-play solution — because you’re busy
SMEs don’t have infinite resources, and you probably have a never-ending to-do list that requires staying focused on your core business. No problem. Cookiebot™ for Wix by Usercentrics is plug-and-play, making it easy to set up in minutes. Save time and resources with our high quality templates, user-friendly tools, deep scanning technology, and comprehensive reports.
You also have the option to customize as much as you like and optimize your consent banner over time to maximize opt-in rates and data capture. Privacy compliance can be complex, but shouldn’t be a time-consuming headache. Cookiebot™ delivers a seamless, reliable, and scalable consent solution that brings you peace of mind while you stay focused on growing your business.
Are your website’s cookies putting your business at risk?
With the patented Cookiebot™ deep scanner, check your website to see how your privacy compliance aligns with regulatory requirements.
Tip 2: Cookie banner customization benefits your brand
First impressions are important, and when visitors arrive on your website, you need to make a good one quickly. This is why the customization of your Wix cookies banner is so important. There are several goals with making full use of the rich customization features of the Cookiebot™ for Wix by Usercentrics app.
Making the best first impression with your Wix cookies pop up
First, you want the look and feel of the cookie banner to match your site’s branding. That lets visitors know that the messaging and request comes from you and not a third party, so it helps build credibility and trust and encourages visitors to engage with the banner. It also makes your site and the consent banner look more professional if the colors, logo, fonts, and other elements are all consistent with the website.
Present important information simply and clearly — no legalese
Secondly, you want to ensure that the messaging on the consent banner is concise and clear, both for regulatory compliance requirements and for user experience. You can’t rely on long attention spans online, so you need to very quickly enable visitors to know what the Wix cookie banner is for, what information you’re providing, what you’re asking visitors to do, and why.
Multi-language support and geotargeting also help with automating customization, so that visitors see the right banner with the right information and consent options for their jurisdiction, and in their preferred language for messaging clarity. This also helps boost trustworthiness and engagement.
Make it easy to consent but don’t manipulate visitors
With the consent banner’s interactive elements, like buttons, you also need to make it immediately clear at a glance what the consent options are and how to exercise them. E.g. don’t hide everything except an “Accept All” button. It’s frowned upon by data protection authorities, is illegal under some regulations, and denies visitors real consent choice (and thus their rights).
Learn more: What are dark patterns and how do they affect consent?
Once visitors have made their consent choices, that’s not the end of it. Many privacy laws also require that they be able to change or revoke their consent choices at any time, as easily as they provided them in the first place. So it’s important to provide a clear link or graphical element on your site to enable visitors to revisit the consent banner to update their choices.
The CMP also needs to record changes to consent status for each visitor over time for regulatory compliance. Fortunately, with Cookiebot™ for Wix by Usercentrics enables all of these functions.
Optimize your opt-in rates
Want to know how to provide the best user experience to maximize data capture via your CMP? Usercentrics has you covered with the Optimizing Consent Data and User Trust whitepaper.
Tip 3: Make sure you detect all cookies and components on your Wix site
Privacy compliance requires control over all of the cookies, trackers, and other components in use on your website that collect personal data. Some websites use a lot of them, and they can change over time, especially those set by third parties. The best way to get a comprehensive list is with dedicated technology.
Patented Cookiebot™ deep scanning technology is the best way to detect cookies and components
When you implement the Cookiebot™ for Wix by Usercentrics app, Cookiebot CMP’s patented scanner checks your website and detects all of the cookies and components in use. It then also automatically categorizes them for you.
This enables you to provide comprehensive information to website visitors, and with ongoing monthly scans, enables you to maintain accurate information in an automated way for continued privacy compliance. Cookiebot CMP also automatically creates a cookie declaration for you, which can be used for your Wix website’s cookie notice, or added as a section of your privacy policy to meet regulatory requirements.
Granular consent options are important for privacy compliance and user trust
Auto-categorization of cookies and trackers in use also enables granular visitor consent. For example, the various components are grouped by type, e.g. for marketing use, analytics, etc. This handling helps prevent miscategorization and the risk of not getting all necessary consent.
Visitors can choose to consent to all cookies in use, some categories of use, or reject all non-essential ones. So, yes to data collection for analytics, but no for advertising, etc. Putting visitors in control this way shows your respect for their data privacy and helps build trust.
Learn more: What is a cookie notice and why do you need one?
Save time and resources with legal templates from Cookiebot™
The Cookiebot™ for Wix by Usercentrics app comes with thousands of prebuilt legal templates that let you take advantage of our expertise and save time and resources. Simply select the relevant ones for the services — cookies, trackers, components, third-party apps, etc. — you’re using to provide accurate, up to date information to your website visitors, and enable compliance with GDPR, ePrivacy Directive, and other regulatory requirements.
Tip 4: Get peace of mind with automated cookie compliance for relevant regulations
Your scan report for the cookies and other components in use on your website also provides your compliance risk with relevant regulations. This helps you know what needs to be done to avoid risking violation of the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
Cookiebot™ for Wix by Usercentrics helps streamline the compliance process by supporting multiple legal frameworks, making it easy to select the regulations relevant to your business. This automates the information provided to website visitors and the consent choices they’re offered.
For example, opt-in consent is required for GDPR compliance, but visitors protected by the CCPA only need to be provided an opt-out option, and data collection can take place without explicit prior consent.
Cookiebot CMP is also kept up to date to reflect the ever-evolving regulatory landscape, so you can have peace of mind that your Wix website and cookie banner reflect current privacy requirements and provide visitors with accurate information to make informed consent choices.
Is your consent banner as good as it can be?
Check out our webinar: “How to maximize your consent opt in and increase revenue” for 5 tips to optimize your opt-in rates and profit from privacy compliance.
Tip 5: Critical business requirements like Wix Consent Mode
With the Digital Markets Act (DMA) coming into effect, the gatekeeper companies that need to comply with it are handing down their own requirements to their customers that rely on their platforms.
This includes Google, which now requires that their customers that use Google Ads, GA4, and other services, use the latest version of Consent Mode in order to maintain full access to Google services, including personalization, retargeting, and more. Cookiebot™ for Wix by Usercentrics comes integrated with the latest version of Google Consent Mode, so it’s ready to go as soon as you set up the app.
Wix Consent Mode for privacy compliance and conversions
Google now requires their customers that collect and process personal data from EU residents be able to signal valid consent in order to continue fully using Google’s services. To protect ad revenue and analytics insights, the Cookiebot™ for Wix by Usercentrics app enables you to collect and manage valid user consent, and with Consent Mode, signal it to Google services you use.
Those services’ tags are then controlled based on the consent state, meeting Google’s requirements and those of privacy regulations, and enabling you to continue to grow your marketing and advertising operations.
Google Consent Mode also helps you with insights even if some visitors do not provide consent. It uses sophisticated conversion modeling to help give you a fuller picture of the user journey and to continually optimize to boost conversions.
Secure your EU advertising campaigns
With the DMA in effect, Google is requiring customers to signal valid consent. Protect your ad revenue with Cookiebot™ and Consent Mode.
Power consent management for your Wix website in minutes
Wix and Cookiebot™ have the tools your website needs. Create great, user-friendly visitor experience and increase engagement to get the marketing data you need. Get privacy compliance peace of mind with automated tools to help you stay up to date as technologies and the regulatory landscape change.
Set up and customize the Cookiebot™ for Wix by Usercentrics app in minutes. Demonstrate your respect for user privacy, build trust, and manage consent the smart way while you grow your business.
