The requirement to notify users about data collection and processing is a standard one, and this includes cookie usage. This may not explicitly require a cookie banner, but this solution is often the most efficient and user-friendly way to notify users and obtain compliant consent when needed.

Some regulations use an “opt in” model for consent, where organizations can’t collect or process personal data without first informing users and obtaining consent. A cookie banner is ideal to help achieve this. Other regulations use an “opt out” model, where personal data can be collected and even shared or sold without consent, but the user must have the option to opt out of sharing or sale of their data, profiling, targeted ads, use of technology for decision-making that affects them, and other uses, at any point. A cookie banner can help achieve compliance for these uses as well.

Even if a website does not directly or substantially make money from data processing, if personal data is collected using cookies, there is a good chance privacy compliance is required, and the use of a cookie banner helps achieve that. The transparency a privacy notice provides and its demonstration of respect for users’ rights and consent choices also builds trust and encourages higher engagement and long-term relationships.

The Cookiebot CMP provides you with a cookie banner that can be compliant with data privacy regulations right out of the box. You can use a provided template, or it can be configured with your preferred branding, messaging, and other customizations right from the user-friendly interface in your account. It can be set up for the specific cookies and trackers your website uses. The deep scanning technology detects and controls them automatically. It can also be configured for the specific data privacy regulations relevant to you, like the UK GDPR or California’s CCPA.

Under the GDPR, legal bases or the “lawfulness of processing” are legally acceptable reasons for companies or other organizations to collect and process personal data, for example by using cookies.

User consent is one legal basis, though the GDPR lists six in total, which are commonly used. A “data subject” is a person whose personal data is processed, e.g. ecommerce customers, website visitors, app users, etc.

• the data subject (e.g. user) has given consent
• to fulfill a contract with the data subject
• to comply with a legal obligation to which the data controller (e.g. company) is subject
• to protect the vital interests of the data subject or of another natural person
• in the public interest, or where the data controller is exercising official authority
• legitimate interests pursued by the data controller or a third party, e.g. for individual, commercial or societal benefit

Legitimate interest is often used to justify data processing, but can be difficult to prove adequately. The safest legal basis for many types and purposes of data processing is obtaining and securely managing user consent, as with a consent management solution.

Generally, personal data can refer to any information that relates to an individual that would enable that person to be directly or indirectly identified. It could mean obvious data like names, ID numbers, or email addresses, or less obvious data that may not be identifiable except combined with other data, like IP addresses or browser cookie information.

There are four types of cookies that help websites to function, as well as enabling analytics, marketing, and user experience customization, among other functions. Many of these collect personal data and require user consent under many data privacy laws.

There is also an additional category of “sensitive” personal data, which is information that is identifying, but could also cause harm if misused. This can include data like gender, religious beliefs, political affiliation, or medical information. Some technical information like biometric or geolocation data can also qualify if the intent is to use it to identify a person.

We cannot provide legal advice, and recommend consulting qualified legal counsel regarding your specific business and data processing situation.

Overall, it is important to know what regulations you need to comply with. Your responsibilities may differ under the UK GDPR compared to the EU’s GDPR or the privacy laws in the United States, for example. Often consent is not needed for necessary or essential cookies, but it is needed for other types. It is important to know which cookies your website uses and for what purposes, and to communicate that in your cookie policy, in addition to obtaining consent where needed.

When consent is required, it must also be equally easy to deny, change, or revoke consent as it was to give it. The functions that remove consent cannot be left out or hidden away for the cookie banner to be compliant.

In addition to legal requirements, being transparent with users about data collection and use, as well as requesting and respecting their consent choices creates great user experiences, which build trust with your company and help develop higher engagement and longer-term relationships.

For companies doing business in multiple regions or countries, it is entirely possible that you may need to comply with multiple regulations. Your cookie banner may need to reflect that. It can be possible to use geolocation functions to show regional and regulation-specific information to users depending on where they are from.

Achieving compliance with the UK GDPR would be quite different from privacy compliance with the state-level laws in the United States, for example, due to their specific requirements and different models for consent. What your cookie banner would need to communicate, or if/when you need to display one could also differ. We cannot provide legal advice and recommend consulting qualified legal counsel regarding your specific business and data processing situation.

A consent management solution like the Cookiebot CMP can notify users of relevant data processing and data privacy rights information, and collect and manage consent. It will also scan, detect and control all of the cookies and tracking technologies your website is using until consent for them is obtained. That information can also be used to auto-generate and maintain your cookie policy so that it complies with relevant privacy regulations.

We cannot provide legal advice or guarantee privacy compliance with any regulation, and recommend consulting qualified legal counsel regarding your specific business and data processing situation. However, knowing which regulations you need to comply with is important, and what their requirements are regarding consumer rights, notification, consent, and data use. Also knowing what cookies and other tracking technologies are in use on your website is important to ensure correct consent can be obtained. Then all of this information can be accurately and comprehensively presented on your website and maintained in your cookie banner and cookie policy.

Ensuring that users are clearly informed about your organization and contacting you, the processing of their data, their rights, and their consent choices is important, as is presenting all choices equally. Dark patterns and other elements to nudge or trick users into consenting should not be used.

Additionally, ensure that only as much data as is necessary is collected and processed only for the purposes communicated. Ensure data is kept accurate and only stored for as long as it is needed to fulfill the processing purpose. Maintain the required standards of security and privacy, and ensure processes are in place to uphold accountability.

A consent management platform (CMP) cookie banner can help you not only obtain and store consent correctly, but can also help you ensure that you provide and maintain accurate and up to date information about data processing services in use (e.g. cookies) in your cookie policy.

That doesn’t have to happen, though we cannot make guarantees on the performance of individual CMP implementations. There are many ways to optimize your cookie banner to increase consent rates and data flow. Having a great user interface that matches your branding, has clear messaging and user-friendly functionality is important. Making it easy for users to understand your data processing and make consent choices is also very valuable.

The Cookiebot CMP also has tools like analytics to help you analyze the CMP’s performance and optimize it to maximize data capture.

The Free plan does not include the following Premium plan standard features:

• customize banner
• customize declaration
• multiple languages
• data export
• geolocation
• Cross-domain Consent Sharing
• consent statistics
• internal domain alias for development, test and staging

Check out our Plans & Pricing page to get more information or do a full comparison.

We don’t have any contracts for Cookiebot CMP and there are no hidden fees or long-term commitments. You can cancel your subscription at any time.

It depends on your business needs and the number of domains and subpages you have.

Check out our Plans & Pricing page to get more information for your company’s specific needs.

Yes, at any time you can cancel your free trial or your plan if you previously signed up. You can do this via your “My account” page. Downgrade or cancel actions take effect at the end of your current billing period.