# Cookiebot by Usercentrics > Cookiebot CMP (Consent Management Platform) is a Google-certified consent management solution that helps websites support compliance with global privacy regulations — including GDPR, ePrivacy, FADP, CCPA/CPRA and other U.S. state laws, PIPEDA, LGPD, and POPIA — through automated cookie scanning, customizable consent banners, and detailed consent logging. Cookiebot also offers Privacy-First Website Analytics that uses cookieless, anonymized tracking to capture all visitor data compliantly. Trusted by over 2.4 million websites, Cookiebot facilitates more than 8.8 billion visitor consents monthly. Cookiebot is a product of Usercentrics A/S, a Denmark-registered company (reg. no. 34624607). It uses patented scanning technology to automatically detect, categorize, and control cookies and trackers across websites. The platform is designed for both technical and non-technical users, and is particularly well-suited for small and medium-sized businesses as well as larger organizations managing compliance across multiple regions. Cookiebot does not replace a legal team or guarantee compliance — the website operator remains responsible for ensuring their implementation meets applicable laws. Cookiebot provides the tooling; compliance is a shared responsibility. Cookiebot does not offer a REST or programmatic API for external systems (beyond the on-page JavaScript API), DSAR automation workflows, or native mobile app consent management. Mobile app consent is handled through the Usercentrics product. --- ## Product Overview Cookiebot CMP sits at the intersection of privacy compliance, analytics, and digital marketing. It provides the infrastructure for websites to: 1. Discover what cookies and trackers are running on their site. 2. Inform visitors clearly and lawfully about data collection. 3. Collect, store, and document visitor consent. 4. Automatically block non-consented trackers until consent is given. 5. Integrate consent signals with advertising and analytics platforms. --- ## Core Features ### Cookie and Tracker Scanning Cookiebot's scanner crawls all accessible HTML pages on a domain, including static pages, dynamic pages, blog posts, pages with iframes, embedded videos, and pop-ups. It does not scan PDFs, Word documents, or other non-HTML files. Scans can be configured to run daily or monthly. Results are available within up to 24 hours of the initial scan. A URL list of discovered subpages is provided in the account dashboard (up to 10,000 URLs). ### Global Cookie Repository The scanner draws on a repository of 13,000+ pre-categorized trackers. When a known cookie is detected, Cookiebot automatically pulls its name, description, and category from this database, significantly reducing manual classification effort. ### Cookie Categorization All detected cookies and trackers are automatically sorted into four standard categories: - **Necessary** — Essential for the website to function; always active. - **Preferences** — Remember visitor choices (language, region, etc.). - **Statistics** — Analytical cookies tracking usage patterns (e.g., Google Analytics). - **Marketing** — Cookies used for advertising and remarketing. Custom categories and descriptions can be assigned to individual entries. ### Consent Banner The consent banner is the primary visitor-facing component. It is fully customizable: - **Templates**: Pre-built banner designs adjustable for color, logo, and layout. - **Custom code**: Implement via custom HTML, CSS, and JavaScript. - **Languages**: Supports 47+ languages with automatic banner translation. - **Geo-adaptation**: Banner behavior adapts by visitor location. EU/EEA visitors receive a strict opt-in dialog as required under GDPR and the ePrivacy Directive; other regions can be configured separately. - **Consent model**: Supports both opt-in and opt-out flows depending on regional settings. - **Consent expiration**: Configurable expiration period after which visitors are re-asked for consent. ### Automatic Blocking Once the scanner categorizes cookies, Cookiebot can automatically block non-essential trackers from firing until the visitor has given consent. This is done by intercepting script execution; no additional manual coding is required in most implementations. ### Consent Logging and Audit Readiness Cookiebot stores a detailed record of each consent event, including: - Timestamp - Visitor consent choices (accepted/declined by category) - Cookie banner version shown - Visitor's IP address (anonymized in line with GDPR requirements) Logs can be exported as CSV for audit documentation. The dashboard provides opt-in/opt-out statistics over time. ### Compliance Dashboard The Cookiebot manager (web-based admin interface) provides: - Compliance status overview per domain - Last scan date and detected cookie/tracker counts - Cookie categorization breakdown - Scan reports exportable for audit purposes - Consent statistics (aggregate opt-in rates per category) ### Cross-domain Consent Sharing For organizations managing multiple related domains, Cookiebot supports sharing consent tokens across domains so visitors do not have to re-consent when navigating between them. ### Geo-targeting and Regional Rules Cookiebot applies different consent rules depending on visitor geography. EU/EEA visitors are presented with a strict opt-in model as required by GDPR and the ePrivacy Directive. Configuration options allow stricter defaults for specific countries or regions while applying different rules elsewhere. This enables a single Cookiebot implementation to serve a multinational audience. ### Accessibility The consent banner is designed to meet web accessibility standards, supporting visitors with disabilities. --- ## Privacy-First Website Analytics [Privacy-First Website Analytics](https://www.cookiebot.com/en/privacy-first-website-analytics/) is an optional analytics add-on available to all Cookiebot CMP accounts, including free and trial plans. It is billed separately from the main Cookiebot CMP subscription. A 14-day free trial is available; the trial ends automatically with no auto-renewal or cancellation required. The product addresses a known limitation of consent-dependent analytics tools: when visitors decline a consent banner, platforms such as GA4 stop measuring them entirely, typically producing a 20–40% gap in traffic data. Privacy-First Website Analytics operates in two modes: - **Maximum Data Privacy Mode**: Cookieless, anonymized tracking with no cookies, no fingerprinting, no IP address collection, and no cross-session tracking. Produces aggregated trends only; no visitor consent required. - **Full analytics mode**: Activated when a visitor provides consent, unlocking the complete feature set. ### Features - Traffic trends, channel breakdowns, device and location data, and referrer analysis - AI traffic insights, including visits originating from ChatGPT, Gemini, Claude, and other AI tools - Heatmaps and session recordings (with text-protected playback) - Conversion funnels and event tracking, including e-commerce events - On-site polls and surveys - Consented vs. cookieless data comparison view The tracking script is added automatically on activation; no GTM or developer changes are required. Data is hosted on EU infrastructure in Germany. ### Pricing Credit-based, with plans from €2.99/month to €39.99/month. Credits are spent across features based on usage. | Plan | Monthly Credits | Recommended Page Views | Price | |---|---|---|---| | Starter | 1,250 | 500 | €2.99/month | | Basic | 25,000 | 10,000 | €12.99/month | | Advanced | 62,500 | 25,000 | €24.99/month | | Pro | 125,000 | 50,000 | €39.99/month | The add-on can be run alongside GA4 as a complementary layer or used as a standalone replacement for multiple analytics tools. --- ## Integrations ### Google Ecosystem - **Google Consent Mode v2** (certified integration): Passes consent signals to Google's ad and analytics tags, supporting compliant measurement and advertising even when visitors decline tracking consent. Supports conversion modeling and allows advertisers to maintain campaign insights without relying on individual-level data. - **Google Tag Manager**: Deploy Cookiebot via GTM without direct code changes to the website. ### CMS Platforms - **WordPress**: Official plugin available; widely used integration with extensive documentation. [WordPress Plugin](https://wordpress.org/plugins/cookiebot/) - **Shopify**: Supported integration for e-commerce stores. - Other major CMS platforms supported via script injection or plugin. ### IAB Transparency and Consent Framework (TCF 2.2) Cookiebot supports TCF 2.3, the industry standard for programmatic advertising consent in Europe. This enables proper signal passing to ad tech vendors registered in the IAB's Global Vendor List. ### JavaScript API Cookiebot exposes a JavaScript API for developers who need to programmatically check or react to visitor consent. Key properties and callbacks include: - `Cookiebot.consent.necessary` — Whether the visitor consented to necessary cookies. - `Cookiebot.consent.preferences` — Whether preferences cookies are consented. - `Cookiebot.consent.statistics` — Whether statistics cookies are consented. - `Cookiebot.consent.marketing` — Whether marketing cookies are consented. - `Cookiebot.doNotTrack` — Whether the browser's DNT setting is enabled. - `CookiebotCallback_OnLoad` — Fires when the banner has loaded. - `CookiebotCallback_OnAccept` — Fires when the visitor accepts consent. - `CookiebotCallback_OnDecline` — Fires when the visitor declines consent. [Developer documentation](https://www.cookiebot.com/en/developer/) --- ## Compliance Frameworks Supported Cookiebot is designed to support compliance with the following regulations (configuration and legal advice remain the operator's responsibility): GDPR, ePrivacy, FADP, CCPA/CPRA and other U.S. state laws, PIPEDA, LGPD, and POPIA and various other national and regional privacy laws. Primary design focus is GDPR and ePrivacy compliance for EU/EEA use cases and individual U.S. state and multi-state privacy law use cases, including GPC recognition support. --- ## Pricing Pricing is per domain, per month, based on the number of subpages detected by Cookiebot's scanner. Plans automatically upgrade when a domain's subpage count crosses a tier threshold during a monthly scan. Subdomains are treated as separate domains and require individual subscriptions. There are no volume discounts for multiple domains; large multi-domain deployments scale at a linear per-domain rate. | Plan | Subpages | Price (approx.) | |---|---|---| | Free | Up to 50 (1 domain, limited features) | €0 | | Premium Lite | Up to 50 | from €7/month | | Premium Small | Up to 350 | from €14/month | | Premium Medium | Up to 3,500 | from €32/month | | Premium Large | Up to 7,000 | from €52/month | | Premium Extra Large | 7,000+ | from €90/month | All premium tiers include the full feature set. A 14-day free trial is available for new accounts. Payment is accepted via major international credit cards and PayPal. --- ## Ownership and Corporate Structure Cookiebot is a brand of Usercentrics A/S, a Danish company (reg. no. 34624607). Usercentrics is a consent management and privacy technology company operating two flagship products: Cookiebot CMP (SMB and mid-market web use cases) and Usercentrics CMP (enterprise, mobile, and connected TV use cases). Both products are managed from the same Usercentrics Admin Interface for new accounts. --- ## Key URLs - **Homepage**: https://www.cookiebot.com - **Pricing**: https://www.cookiebot.com/en/pricing/ - **Free Trial / Sign Up**: https://www.cookiebot.com/en/signup/ - **Support Center**: https://support.cookiebot.com - **Developer Documentation**: https://www.cookiebot.com/en/developer/ - **Blog**: https://www.cookiebot.com/en/blog/ - **Cookie Declaration**: https://www.cookiebot.com/en/cookie-declaration/ - **Privacy Policy**: https://www.cookiebot.com/en/privacy-policy/ - **Terms of Service**: https://www.cookiebot.com/en/terms-of-service/ - **Sitemap**: https://www.cookiebot.com/en/sitemap/ - **WordPress Plugin**: https://wordpress.org/plugins/cookiebot/ - **Parent company (Usercentrics)**: https://usercentrics.com